PDF Ebook , by Amory B. Lovins
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, by Amory B. Lovins
PDF Ebook , by Amory B. Lovins
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Product details
File Size: 15103 KB
Print Length: 357 pages
Publisher: Chelsea Green Publishing; 1 edition (October 15, 2011)
Publication Date: November 15, 2011
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B005PJTNR2
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Amazon Best Sellers Rank:
#363,882 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
For those of us who have followed Amory Lovins career, this book should be the overview of years of research on the shift to a sustainable society. It is partly that, but also a long-winded pep-talk that the transition is immenently possible in the constraints of our for-profit economic system. The book's centerpiece is the vision at the beginning of Chapter 6 of society in 2050 in which cars are vastly lighter and more efficient, though even more peppy and fun, production processes are close to their theoretical efficiency limits thanks to innovation, food is locally grown, people live much closer to their work, the electrical grid is decentralized and more reliable, and so on, all because it costs less this way than the world we live in today. Lovely, but everyone reading the book who is aware of Amory Lovins' 40-year career on promoting these ideas can and should ask, if it is vision is realistica, why has it not happened?The answer is not necessarily found in the book. While it abounds with success stories of people making money off of increased efficiency through introduction of currently available technologies, integrative design of buildings, rethinking of transport, and decentralization of the power grid, one cannot avoid the suspicion that these are but exceptions to the rule of our resource- and energy-intensive society. Of course, real evidence of a genuine transition can be found in some of the ~800 citations, particularly those pointing to RMI publications over the years. Thus, the reader who looks for objective view should consider this book as a starting point for extensive reading of informative (but admittedly dry) scientific articles.Lovins owes us a more introspective analysis on why this transition has not been a no-brainer and is not now in full swing. The authors have intersperse comments about this, as well as a section on "Barriers to Reinventing Fire". Rightly so, but they would better serve their cause by writing a chapter, or better yet a full book, on these counteracting these hurdles. Consider some simple questions: o Of course there is intense passive and active resistance by actors with vested interests. How do humankind build up a critical mass of endorsement of the vision which overcomes it? o Naturally businessmen and politicians take the short-term view for quarterly profits or the next election. How to we redirect our society to demand long-term profits and leadership? o Currently, China spends about 6.5% of GDP on combatting the effects of pollution on public health (source: Rand Corporation). And despite this it is difficult for leaders to quantify the benefits of better health and education. How do we give value to these 'intangibles'? o Many, many people would like to believe the vision, in particular the idea that the same or better quality of life can be far less damaging to the environment. But we today we are faced with consumer choices which are still carbon-intensive. How on earth is it possible to acquire more efficient options, while still enjoying the same level of mobility, life quality, and recreation, without somehow introducting a carbon tax? o And many of those people would like to join this efficiency revolution -- which requires expertise across the spectrum -- but we are constrained by simple realities of having to provide for your families. Where are the jobs in this multi-trillion dollar economy?"Reinventing Fire" is still a good compendium of years of research by the RMI, and makes valid arguments that there can be viable business solutions for a energy-frugal society. While the authors make it plausible, they are not still are not able to paint the path to overcome our own inertia.
I was reluctant to order the Kindle edition as a reviewer had suggested is was "unreadable". That problem apparently has been solved as of December 2015. It reads perfectly on my standard Kindle. The sidebars have a colored background. It's easily legible, at standard or slightly larger type fonts and with a black, sepia or white background. This is a very large book, the kindle edition makes a great deal of practical sense and is a bargain. Do NOT, repeat, do NOT hesitate to purchase the kindle edition. As far as the content goes...Dr. Lovins has the sharpest critical analysis of this issue, the central one affecting our planet, completely data based, exhaustively researched, and his message is simple. Politics won't solve our problem, capitalism just might. Put a profit margin in the problem and stand back, engineers and businessmen from around the world will attack it without mercy, and the winners will make a fortune.
The book is not perfect, but its scale and the amount of work that went into it is incredible. There are over 750 references and the bibliography represents a lifetime of energy reading and research.The book provides an optimist's vision of American and global energy generation and energy efficiency strategies leading to an ideal mix by 2050. Lovins lays out the big picture of how this is possible, economically advantageous, and even probable. Best of all, Lovins stays apolitical - my favorite quote is "we just need to stop insisting that others embrace our differing why and together get on with doing the shared what." He stays positive throughout and insists that reducing CO2 emissions (through efficiency and smarter fuels/grids) and increasing the use of renewables is good business for America and the developing world. I hope he's right.Lovins picks winners though, he clearly is not a believer in nuclear power's usefulness and lays out a compelling case for his position. He also incorporates biofuels into his vision without making a solid case for how. Lovins also takes some creative liberties in applying the costs of hidden subsidies to fossil fuels - suggesting that the entire bill for CENTCOM and all conflicts in the Middle East should be added to the price of oil.The book is sometimes hard to follow with sidebars and graphics interrupting the flow. There's also a fair amount of redundancy - some of the graphics make multiple appearances and Lovins tend to drive an idea home by repeating it over and over again. I found myself zoning out and having to repeat sections often.Overall it's an incredible book, I would recommend it to anyone interested in the future of energy.
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